Testing the practitioner's impact on clients. Broom, G. M. & Smith, G. D. Public Relations Review, 5(3):47--59, 1979. Paper doi abstract bibtex How do public relations clients view their consultants? What type of performance will earn high ratings and what type will rate low? These questions were considered by researchers who constructed a typology of public relations roles which were scrutinized in a laboratory situation. Their conclusions will be enlightening to the public relations practitioner who is trying to decide what new clients expect of him or her.
@article{broom_testing_1979,
title = {Testing the practitioner's impact on clients},
volume = {5},
issn = {0363-8111},
url = {http://www.sciencedirect.com.proxy.lib.sfu.ca/science/article/B6W5W-4MVVV85-5/2/b424904275e0308d66a0aebfa163398e},
doi = {10.1016/S0363-8111(79)80027-2},
abstract = {How do public relations clients view their consultants? What type of performance will earn high ratings and what type will rate low? These questions were considered by researchers who constructed a typology of public relations roles which were scrutinized in a laboratory situation. Their conclusions will be enlightening to the public relations practitioner who is trying to decide what new clients expect of him or her.},
number = {3},
urldate = {2010-03-17},
journal = {Public Relations Review},
author = {Broom, Glen M. and Smith, George D.},
year = {1979},
pages = {47--59},
file = {ScienceDirect Full Text PDF:files/21893/Broom and Smith - 1979 - Testing the practitioner's impact on clients.pdf:application/pdf;ScienceDirect Snapshot:files/21914/science.html:text/html}
}
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