Business research methods. Bryman, A. & Bell, E. Oxford University Press, Cambridge; New York, NY, 2011. abstract bibtex An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
@book{bryman_business_2011,
address = {Cambridge; New York, NY},
title = {Business research methods},
isbn = {9780199583409 0199583404},
abstract = {An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.},
language = {English},
publisher = {Oxford University Press},
author = {Bryman, Alan and Bell, Emma},
year = {2011},
keywords = {WBL},
}
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