{"_id":"nAAPBszc8W4h3ymZZ","bibbaseid":"buil-martinez-montaner-theinfluenceofcauserelatedmarketingactionsonbrandattitude-2012","author_short":["Buil, I","Martinez, E","Montaner, T"],"bibdata":{"bibtype":"article","type":"article","title":"The influence of cause-related marketing actions on brand attitude","volume":"15","issn":"1138-5758","doi":"10.1016/j.cede.2012.01.002","number":"2","journal":"CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA","author":[{"propositions":[],"lastnames":["Buil"],"firstnames":["I"],"suffixes":[]},{"propositions":[],"lastnames":["Martinez"],"firstnames":["E"],"suffixes":[]},{"propositions":[],"lastnames":["Montaner"],"firstnames":["T"],"suffixes":[]}],"month":"April","year":"2012","pages":"84–93","bibtex":"@article{buil_influence_2012,\n\ttitle = {The influence of cause-related marketing actions on brand attitude},\n\tvolume = {15},\n\tissn = {1138-5758},\n\tdoi = {10.1016/j.cede.2012.01.002},\n\tnumber = {2},\n\tjournal = {CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA},\n\tauthor = {Buil, I and Martinez, E and Montaner, T},\n\tmonth = apr,\n\tyear = {2012},\n\tpages = {84--93},\n}\n\n\n\n","author_short":["Buil, I","Martinez, E","Montaner, T"],"key":"buil_influence_2012","id":"buil_influence_2012","bibbaseid":"buil-martinez-montaner-theinfluenceofcauserelatedmarketingactionsonbrandattitude-2012","role":"author","urls":{},"metadata":{"authorlinks":{}},"html":""},"bibtype":"article","biburl":"https://bibbase.org/zotero-group/moniquepaez/2368955","dataSources":["46JtEYsmiz8e2dApy","Eu8xj7z8inYmRLodW"],"keywords":[],"search_terms":["influence","cause","related","marketing","actions","brand","attitude","buil","martinez","montaner"],"title":"The influence of cause-related marketing actions on brand attitude","year":2012}