Not using social media. A socioanalytic perspective. Burtăverde, V., Avram, E., & Vlăsceanu, S. Computers in Human Behavior, 101:276-285, 2019.
Paper doi abstract bibtex This research investigated Facebook avoidance motives from a socioanalytic perspective, by arguing that individuals' motives behind Facebook avoidance are the same as the reasons for using Facebook, namely the need to belong and the need for self-presentation. The difference is that these needs are pursued differently by Facebook non-users. We argued that these differences are driven by protective self-presentation strategies that should characterize Facebook non-users, and that these strategies should be reflected in the content of their mentioned motives for Facebook avoidance. We also hypothesized that emotionality will predict Facebook avoidance and that political skill will moderate this relationship. Political skill is defined as ‘the ability to effectively understand others at work and to use such knowledge to influence others to act in ways that enhance one’ s personal and/or organizational objectives' (Ferris et al., 2005). Using a mix of qualitative techniques, five dimensions of Facebook avoidance were identified: (1) Doubt, (2) Fear of rejection, (3) Fear of addiction, (4) Uninterest in exposure, and (5) Fear of conflict. The content of these Facebook avoidance dimensions was interpreted as expressions of protective self-presentation, being positively predicted by personality dimensions that are associated with protective self-presentation such as emotionality, irrespective of the level of political skill. Theoretical and practical implications are discussed.
@article{BURTAVERDE2019276,
title = {Not using social media. A socioanalytic perspective},
journal = {Computers in Human Behavior},
volume = {101},
pages = {276-285},
year = {2019},
issn = {0747-5632},
doi = {https://doi.org/10.1016/j.chb.2019.07.030},
url = {https://www.sciencedirect.com/science/article/pii/S0747563219302730},
author = {Vlad Burtăverde and Eugen Avram and Sebastian Vlăsceanu},
keywords = {Facebook avoidance, Facebook non-users, Socioanalytic theory, Protective self-presentation, Political skill},
abstract = {This research investigated Facebook avoidance motives from a socioanalytic perspective, by arguing that individuals' motives behind Facebook avoidance are the same as the reasons for using Facebook, namely the need to belong and the need for self-presentation. The difference is that these needs are pursued differently by Facebook non-users. We argued that these differences are driven by protective self-presentation strategies that should characterize Facebook non-users, and that these strategies should be reflected in the content of their mentioned motives for Facebook avoidance. We also hypothesized that emotionality will predict Facebook avoidance and that political skill will moderate this relationship. Political skill is defined as ‘the ability to effectively understand others at work and to use such knowledge to influence others to act in ways that enhance one’ s personal and/or organizational objectives' (Ferris et al., 2005). Using a mix of qualitative techniques, five dimensions of Facebook avoidance were identified: (1) Doubt, (2) Fear of rejection, (3) Fear of addiction, (4) Uninterest in exposure, and (5) Fear of conflict. The content of these Facebook avoidance dimensions was interpreted as expressions of protective self-presentation, being positively predicted by personality dimensions that are associated with protective self-presentation such as emotionality, irrespective of the level of political skill. Theoretical and practical implications are discussed.}
}
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