@inproceedings{kim_i_2006,
	address = {Gwangju, Korea},
	title = {I {NID} {FRNDZ} {ND} {TXTM}8S-{A} {Qualitative} {Study} on a {Text} {TV} {Channel} in the {Philippines}},
	volume = {1},
	abstract = {Televisions and cell phones had already become an integral part of one's life. Hand in hand with the present information and technological advancement worldwide is the fusion of these two communications channels. One of the fastest-growing uses of text messaging in the Philippines is interaction through television. A number of television programs are specially created for people to interact with each other through the use of cell phones. Messages are sent and viewed in the television. We call this text tube or text TV. The very thing that separates the fusion of television and cell phone is mobility. This phenomenon has a world of its own, a culture that is defined within its own context. This paper delves into the relationships that are formed in this kind of mediated communication. The study describes how these relationships develop and in some cases, terminated. The study is grounded in two paradigms. First is McQuail's Model of Communication as Display and Attention which explains how people choose to give attention to particular messages among all of those presented to him or her. The second is Irwin Altman and Dalmas' Social Penetration Theory which elaborated more on the formation and termination of the relationship. The researcher used a participant observation and focus interviews to be able to gather the needed data. It was found out that the relationship formation highly depended on a texter's objectives and expectations and whether these two factors are met by each participating texter. It is also evident in the data that four types of relationship are formed. These are boyfriend/girlfriend, sexual relationship, friendship, brother/sister types of relationship.},
	publisher = {The Executive Agency for Culture Cities, The Ministry of Culture \& Tourism},
	author = {Campita, Maria Fatima Lourdes R.},
	editor = {Kim, Shin Dong and Shin, Hyun Joon and Yoon, Tae-Jin and Kim, Ye Ran and Hong, Jung-eun},
	month = oct,
	year = {2006},
	pages = {269--294}
}

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A number of television programs are specially created for people to interact with each other through the use of cell phones. Messages are sent and viewed in the television. We call this text tube or text TV. The very thing that separates the fusion of television and cell phone is mobility. This phenomenon has a world of its own, a culture that is defined within its own context. This paper delves into the relationships that are formed in this kind of mediated communication. The study describes how these relationships develop and in some cases, terminated. The study is grounded in two paradigms. First is McQuail's Model of Communication as Display and Attention which explains how people choose to give attention to particular messages among all of those presented to him or her. The second is Irwin Altman and Dalmas' Social Penetration Theory which elaborated more on the formation and termination of the relationship. The researcher used a participant observation and focus interviews to be able to gather the needed data. It was found out that the relationship formation highly depended on a texter's objectives and expectations and whether these two factors are met by each participating texter. It is also evident in the data that four types of relationship are formed. 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First is McQuail's Model of Communication as Display and Attention which explains how people choose to give attention to particular messages among all of those presented to him or her. The second is Irwin Altman and Dalmas' Social Penetration Theory which elaborated more on the formation and termination of the relationship. The researcher used a participant observation and focus interviews to be able to gather the needed data. It was found out that the relationship formation highly depended on a texter's objectives and expectations and whether these two factors are met by each participating texter. It is also evident in the data that four types of relationship are formed. 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