Innovation in design investigated by eye movements and pupillometry. Carbon, C., C., Hutzler, F., & Minge, M. Psychology Science, 48(2):173-186, 2006.
abstract   bibtex   
Innovative designs often break common visual habits by combining more or less familiar parts into a new concept (Leder & Carbon, 2005, in press). When design innovation is realized in a too advanced way, then such designs are suspected to be rejected by perceivers at first glance, but seem to profit when perceivers become more familiar with it (Carbon & Leder, 2005, in press-b). In the present study, we investigated the properties of innovative car interior designs by analyzing eye movements and the dilatation of the pupil during evaluating these designs. The analysis of eye movements favor an idea of interpreting innovative designs as being more balanced in their conceptual structure. This was shown by more eye movements towards the focus areas in car designs. Moreover, pupillometry data demonstrated that innovative designs are cognitively more demanding and produce more interest for them. Such effects of innovation were particularly strong after participants had been exposed and had elaborately dealt with the material in a familiarization phase realized by the repeated evaluation technique.
@article{
 title = {Innovation in design investigated by eye movements and pupillometry},
 type = {article},
 year = {2006},
 keywords = {adaptation,attractiveness,design,eye tracking,innovation,innovativeness,pupillometry,repeated evaluation technique (RET)},
 pages = {173-186},
 volume = {48},
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 last_modified = {2015-08-04T10:46:39.000Z},
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 abstract = {Innovative designs often break common visual habits by combining more or less familiar parts into a new concept (Leder & Carbon, 2005, in press). When design innovation is realized in a too advanced way, then such designs are suspected to be rejected by perceivers at first glance, but seem to profit when perceivers become more familiar with it (Carbon & Leder, 2005, in press-b). In the present study, we investigated the properties of innovative car interior designs by analyzing eye movements and the dilatation of the pupil during evaluating these designs. The analysis of eye movements favor an idea of interpreting innovative designs as being more balanced in their conceptual structure. This was shown by more eye movements towards the focus areas in car designs. Moreover, pupillometry data demonstrated that innovative designs are cognitively more demanding and produce more interest for them. Such effects of innovation were particularly strong after participants had been exposed and had elaborately dealt with the material in a familiarization phase realized by the repeated evaluation technique.},
 bibtype = {article},
 author = {Carbon, C C and Hutzler, F and Minge, M},
 journal = {Psychology Science},
 number = {2}
}
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