The Mona Lisa effect: Is 'our' Lisa fame or fake?. Carbon, C., C. & Leder, H. Perception, 35(3):411-414, 2006.
abstract   bibtex   
This demonstration uses one of the most famous human faces, the portrait of Mona Lisa, La Gioconda, by Leonardo da Vinci. Usually, we have a very accurate and stable representation of the exact configuration of such a familiar face. Typically, we are able to rapidly recognize even subtle configural changes. However, here we show that the exposure of specific alterations performed on a familiar face substantially reduces this ability even over a time period of 80 minutes. This demonstration illustrates the flexibility of the perceptual system and adaptation to new information.
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 title = {The Mona Lisa effect: Is 'our' Lisa fame or fake?},
 type = {article},
 year = {2006},
 pages = {411-414},
 volume = {35},
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 abstract = {This demonstration uses one of the most famous human faces, the portrait of Mona Lisa, La Gioconda, by Leonardo da Vinci. Usually, we have a very accurate and stable representation of the exact configuration of such a familiar face. Typically, we are able to rapidly recognize even subtle configural changes. However, here we show that the exposure of specific alterations performed on a familiar face substantially reduces this ability even over a time period of 80 minutes. This demonstration illustrates the flexibility of the perceptual system and adaptation to new information.},
 bibtype = {article},
 author = {Carbon, C C and Leder, H},
 journal = {Perception},
 number = {3}
}
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