Maximizing Influence in a Competitive Social Network: A Follower's Perspective. Carnes, T., Nagarajan, C., Wild, S. M., & van Zuylen, A. In ICEC '07: Proceedings of the Ninth International Conference on Electronic Commerce, pages 351–360, 2007. ACM.
doi  bibtex   
@InProceedings{TCCNSMWAvZ07,
  author    = {Tim Carnes and Chandrashekhar Nagarajan and Stefan M. Wild and Anke van Zuylen},
  title     = {Maximizing Influence in a Competitive Social Network: {A} Follower's Perspective},
  booktitle = {ICEC '07: Proceedings of the Ninth International Conference on Electronic Commerce},
  year      = {2007},
  pages     = {351--360},
  publisher = {ACM},
  doi       = {10.1145/1282100.1282167},
}

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