Pervasiveness in digital marketing–a global overview. Carvalhosa, P., Portela, F., Santos, M. F., Abelha, A., & Machado, J. Recent Advances in Information Systems and Technologies: Volume 3 5, Springer International Publishing, 2017.
bibtex   
@article{carvalhosa2017pervasiveness,
  title={Pervasiveness in digital marketing--a global overview},
  author={Carvalhosa, Pedro and Portela, Filipe and Santos, Manuel Filipe and Abelha, Ant{\'o}nio and Machado, Jos{\'e}},
  journal={Recent Advances in Information Systems and Technologies: Volume 3 5},
  pages={391--398},
  year={2017},
  publisher={Springer International Publishing}
}

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