Target group segmentation makes sense: If one sheep leaps over the ditch, all the rest will follow. C. Egmond, R. J. Energy Policy, 34(17):3115--3123, 2006.
doi  bibtex   
@article{c._egmond_target_2006,
	title = {Target group segmentation makes sense: {If} one sheep leaps over the ditch, all the rest will follow},
	volume = {34},
	issn = {0301-4215},
	shorttitle = {Target group segmentation makes sense},
	doi = {10.1016/j.enpol.2005.06.002},
	number = {17},
	journal = {Energy Policy},
	author = {C. Egmond, R. Jonkers},
	year = {2006},
	pages = {3115--3123},
	file = {Target group segmentation makes sense\: If one sheep leaps over the ditch, all the rest will follow (PDF Download Available):files/54725/222316933_Target_group_segmentation_makes_sense_If_one_sheep_leaps_over_the_ditch_all_the_rest_.html:text/html}
}
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