Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications. Chagas, B. N. R., Viana, J. A. N., Reinhold, O., Lobato, F. M. F., Jr., A. F. L. J., & Alt, R. In 2018 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2018, Santiago, Chile, December 3-6, 2018, pages 452–458, 2018.
Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications [link]Paper  doi  bibtex   
@inproceedings{DBLP:conf/webi/ChagasVRLJA18,
  author    = {Beatriz Nery Rodrigues Chagas and
               Julio Augusto Nogueira Viana and
               Olaf Reinhold and
               F{\'{a}}bio Manoel Fran{\c{c}}a Lobato and
               Antonio F. L. Jacob Jr. and
               Rainer Alt},
  title     = {Current Applications of Machine Learning Techniques in {CRM:} {A}
               Literature Review and Practical Implications},
  booktitle = {2018 {IEEE/WIC/ACM} International Conference on Web Intelligence,
               {WI} 2018, Santiago, Chile, December 3-6, 2018},
  pages     = {452--458},
  year      = {2018},
  crossref  = {DBLP:conf/webi/2018},
  url       = {https://doi.org/10.1109/WI.2018.00-53},
  doi       = {10.1109/WI.2018.00-53},
  timestamp = {Sat, 04 Jan 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/bib/conf/webi/ChagasVRLJA18},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}

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