Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications. Chagas, B. N. R., Viana, J. A. N., Reinhold, O., Lobato, F. M. F., Jr., A. F. L. J., & Alt, R. In 2018 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2018, Santiago, Chile, December 3-6, 2018, pages 452–458, 2018. IEEE Computer Society.
Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications [link]Paper  doi  bibtex   
@inproceedings{DBLP:conf/webi/ChagasVRLJA18,
  author       = {Beatriz Nery Rodrigues Chagas and
                  Julio Augusto Nogueira Viana and
                  Olaf Reinhold and
                  F{\'{a}}bio Manoel Fran{\c{c}}a Lobato and
                  Ant{\^{o}}nio Fernando Lavareda Jacob Jr. and
                  Rainer Alt},
  title        = {Current Applications of Machine Learning Techniques in {CRM:} {A}
                  Literature Review and Practical Implications},
  booktitle    = {2018 {IEEE/WIC/ACM} International Conference on Web Intelligence,
                  {WI} 2018, Santiago, Chile, December 3-6, 2018},
  pages        = {452--458},
  publisher    = {{IEEE} Computer Society},
  year         = {2018},
  url          = {https://doi.org/10.1109/WI.2018.00-53},
  doi          = {10.1109/WI.2018.00-53},
  timestamp    = {Mon, 05 Feb 2024 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/webi/ChagasVRLJA18.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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