Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Chaiken, S. Journal of personality and social psychology, 39(5):752, 1980. 00000
Heuristic versus systematic information processing and the use of source versus message cues in persuasion. [link]Paper  bibtex   
@article{chaiken_heuristic_1980,
	title = {Heuristic versus systematic information processing and the use of source versus message cues in persuasion.},
	volume = {39},
	url = {http://psycnet.apa.org/journals/psp/39/5/752/},
	number = {5},
	urldate = {2015-12-12TZ},
	journal = {Journal of personality and social psychology},
	author = {Chaiken, Shelly},
	year = {1980},
	note = {00000},
	pages = {752}
}

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