@inproceedings{ cha08,
  crossref = {sigkdd08},
  author = {Deepayan Chakrabarti and Ravi Kumar and Kunal Punera},
  title = {Generating Succinct Titles for Web URLs},
  pages = {79-87},
  doi = {10.1145/1401890.1401905},
  abstract = {How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider the problem of automatically generating link-titles for URLs and propose a general statistical framework for solving this problem. The framework is based on using information from a diverse collection of sources, each of which can be thought of as contributing one or more candidate link-titles for the URL. It can also incorporate the context in which the link-title will be used, along with constraints on its length. Our framework is applicable to several scenarios: obtaining succinct titles for displaying quicklinks, obtaining titles for URLs that lack a good title, constructing succinct sitemaps, etc. Extensive experiments show that our method is very effective, producing results that are at least 20% better than non-trivial baselines.}
}

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