Entrepreneurial orientation, communication strategies, and new product success: a theoretic model. Chang, C. Academy of Strategic Management Journal, 14(1):1–20, January, 2015. ZSCC: 0000013
Paper bibtex @article{chang_entrepreneurial_2015,
title = {Entrepreneurial orientation, communication strategies, and new product success: a theoretic model},
volume = {14},
issn = {15441458},
shorttitle = {Entrepreneurial orientation, communication strategies, and new product success},
url = {http://go-galegroup.ez54.periodicos.capes.gov.br/ps/i.do?p=AONE&sw=w&issn=15441458&v=2.1&it=r&id=GALE%7CA425812591&sid=googleScholar&linkaccess=abs},
language = {English},
number = {1},
urldate = {2016-12-02},
journal = {Academy of Strategic Management Journal},
author = {Chang, Chun-Lan},
month = jan,
year = {2015},
note = {ZSCC: 0000013},
keywords = {⛔ No DOI found, 🔍No DOI found},
pages = {1--20},
}
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