@Article{Chorianopoulos_2007,
  author        = {Chorianopoulos, Konstantinos and Spinellis, Diomidis},
  title         = {{Coping with TiVo: Opportunities of the networked digital video recorder}},
  journal       = {Telematics and Informatics},
  year          = {2007},
  volume        = {24},
  number        = {1},
  pages         = {48--58},
  month         = {feb},
  abstract      = {Despite the progressive switch to digital TV, there has not been any significant change to the value chain
of the TV industry. At the same time, the introduction of novel information and communication technologies, such as the digital
video recorder (DVR) and efficient Peer-to-Peer (P2P) content distribution, have been regarded as a threat to the established
broadcast business players. Previous research has described these threats and has suggested competitive strategies, but it has
not investigated the opportunities. This work aims to identify a framework of new business models that take advantage of the
networked DVR. For this purpose, we examined the TV literature from diverse academic disciplines, such as mass communication,
computer engineering and advertising research. We have also collaborated with network and multimedia engineers, with
broadcasters, and we examined novel interactive television (ITV) prototypes. The findings suggest that the networked DVR could
be exploited to provide personalized channels and that the dynamic advertising insertion could be introduced as an effective
advertising format. In the light of these findings, the TV industry should consider the pro-active adoption and facilitation of
the networked DVR infrastructure.},
  address       = {Tarrytown},
  doi           = {10.1016/j.tele.2005.12.003},
  url_Paper={Chorianopoulos_2007.pdf},
  issn          = {07365853},
  keywords      = {TV,TiVo,broadcast,business,business model,content management,digital interactive TV,media
technology,software technology},
  mendeley-tags = {TV,broadcast,business,media technology,software technology},
  publisher     = {Pergamon Press, Inc.},
  url           = {http://dx.doi.org/10.1016/j.tele.2005.12.003},
}

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At the same time, the introduction of novel information and communication technologies, such as the digital video recorder (DVR) and efficient Peer-to-Peer (P2P) content distribution, have been regarded as a threat to the established broadcast business players. Previous research has described these threats and has suggested competitive strategies, but it has not investigated the opportunities. This work aims to identify a framework of new business models that take advantage of the networked DVR. For this purpose, we examined the TV literature from diverse academic disciplines, such as mass communication, computer engineering and advertising research. We have also collaborated with network and multimedia engineers, with broadcasters, and we examined novel interactive television (ITV) prototypes. 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At the same time, the introduction of novel information and communication technologies, such as the digital\nvideo recorder (DVR) and efficient Peer-to-Peer (P2P) content distribution, have been regarded as a threat to the established\nbroadcast business players. Previous research has described these threats and has suggested competitive strategies, but it has\nnot investigated the opportunities. This work aims to identify a framework of new business models that take advantage of the\nnetworked DVR. For this purpose, we examined the TV literature from diverse academic disciplines, such as mass communication,\ncomputer engineering and advertising research. We have also collaborated with network and multimedia engineers, with\nbroadcasters, and we examined novel interactive television (ITV) prototypes. 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