Privacy Rulesets: A User-Empowering Approach to Privacy on the Web. Cooper, A., Morris, J. B., & Newland, E. In
bibtex   
@inproceedings{ coo10b,
  crossref = {w3cprivacy2010},
  author = {Alissa Cooper and John B. Morris and Erica Newland},
  title = {Privacy Rulesets: A User-Empowering Approach to Privacy on the Web},
  uri = {http://www.w3.org/2010/api-privacy-ws/papers/privacy-ws-12.html}
}

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