Cueing Common Ecological Behaviors to Increase Environmental Attitudes. Cornelissen, G., Pandelaere, M., & Warlop, L. In IJsselsteijn, W. A., Kort, Y. A. W. d., Midden, C., Eggen, B., & Hoven, E. v. d., editors, Persuasive Technology, of Lecture Notes in Computer Science, pages 39--44. Springer Berlin Heidelberg, May, 2006. DOI: 10.1007/11755494_6
Cueing Common Ecological Behaviors to Increase Environmental Attitudes [link]Paper  abstract   bibtex   
A major obstacle for promoting sustainable (e.g. ecological) consumer behaviors is people’s negative attitude towards these. We tested the potential of a persuasion technique for improving these attitudes. We propose that cueing ecological behaviors people usually engage in, increases the accessibility of previously performed ecological behavior in the memory. As several theories suggest attitudes are inferred from previous behavior, we expected the increased ease of retrieval of ecological actions to result in more favorable attitudes towards these. Two studies confirmed this hypothesis, and further research will verify the success of the technique in promoting actual environmental behavior. Implications for setting up effective social marketing campaigns are discussed.
@incollection{cornelissen_cueing_2006,
	series = {Lecture {Notes} in {Computer} {Science}},
	title = {Cueing {Common} {Ecological} {Behaviors} to {Increase} {Environmental} {Attitudes}},
	copyright = {©2006 Springer-Verlag Berlin Heidelberg},
	isbn = {978-3-540-34291-5 978-3-540-34293-9},
	url = {http://link.springer.com/chapter/10.1007/11755494_6},
	abstract = {A major obstacle for promoting sustainable (e.g. ecological) consumer behaviors is people’s negative attitude towards these. We tested the potential of a persuasion technique for improving these attitudes. We propose that cueing ecological behaviors people usually engage in, increases the accessibility of previously performed ecological behavior in the memory. As several theories suggest attitudes are inferred from previous behavior, we expected the increased ease of retrieval of ecological actions to result in more favorable attitudes towards these. Two studies confirmed this hypothesis, and further research will verify the success of the technique in promoting actual environmental behavior. Implications for setting up effective social marketing campaigns are discussed.},
	language = {en},
	number = {3962},
	urldate = {2016-05-14},
	booktitle = {Persuasive {Technology}},
	publisher = {Springer Berlin Heidelberg},
	author = {Cornelissen, Gert and Pandelaere, Mario and Warlop, Luk},
	editor = {IJsselsteijn, Wijnand A. and Kort, Yvonne A. W. de and Midden, Cees and Eggen, Berry and Hoven, Elise van den},
	month = may,
	year = {2006},
	note = {DOI: 10.1007/11755494\_6},
	keywords = {Artificial Intelligence (incl. Robotics), Computer Appl. in Social and Behavioral Sciences, Computer Communication Networks, database management, Special Purpose and Application-Based Systems, User Interfaces and Human Computer Interaction},
	pages = {39--44},
	file = {Snapshot:files/54601/11755494_6.html:text/html}
}
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