Activism and Social Media: Youth Participation and Communication. Cortés-Ramos, A., Torrecilla García, J. A., Landa-Blanco, M., Poleo Gutiérrez, F. J., & Castilla Mesa, M. T. Sustainability, 13(18):10485, January, 2021. Number: 18 Publisher: Multidisciplinary Digital Publishing Institute
Activism and Social Media: Youth Participation and Communication [link]Paper  doi  abstract   bibtex   
Background: Digitalization and hyperconnectivity generate spaces for youth participation in social activism through social media platforms. The purpose of this research was to analyze young people’s online experience in social activism movements, including their preferences, themes, usage of language, and perceived impact. Methods: The research is framed within a qualitative interpretative–descriptive paradigm. Five focus groups were conducted, including 58 high school students from Malaga, Spain. Results: Several themes were identified through the coding process, including technological devices and social media preferences, participation in social movements or activism, perception of the degree of participation, the focus of interest, motivation for involvement, language use on social media, and beliefs. Conclusions: In a hyperconnected world, youth participation in social movements becomes more relevant. Their interest is reflected in the enormous potential that this social participation of young people has through networks and virtual platforms, becoming an informal communication model with characteristics to be an effective vehicle for social transformation.
@article{cortes-ramos_activism_2021,
	title = {Activism and {Social} {Media}: {Youth} {Participation} and {Communication}},
	volume = {13},
	copyright = {http://creativecommons.org/licenses/by/3.0/},
	issn = {2071-1050},
	shorttitle = {Activism and {Social} {Media}},
	url = {https://www.mdpi.com/2071-1050/13/18/10485},
	doi = {10.3390/su131810485},
	abstract = {Background: Digitalization and hyperconnectivity generate spaces for youth participation in social activism through social media platforms. The purpose of this research was to analyze young people’s online experience in social activism movements, including their preferences, themes, usage of language, and perceived impact. Methods: The research is framed within a qualitative interpretative–descriptive paradigm. Five focus groups were conducted, including 58 high school students from Malaga, Spain. Results: Several themes were identified through the coding process, including technological devices and social media preferences, participation in social movements or activism, perception of the degree of participation, the focus of interest, motivation for involvement, language use on social media, and beliefs. Conclusions: In a hyperconnected world, youth participation in social movements becomes more relevant. Their interest is reflected in the enormous potential that this social participation of young people has through networks and virtual platforms, becoming an informal communication model with characteristics to be an effective vehicle for social transformation.},
	language = {en},
	number = {18},
	urldate = {2022-08-22},
	journal = {Sustainability},
	author = {Cortés-Ramos, Antonio and Torrecilla García, Juan Antonio and Landa-Blanco, Miguel and Poleo Gutiérrez, Francisco Javier and Castilla Mesa, María Teresa},
	month = jan,
	year = {2021},
	note = {Number: 18
Publisher: Multidisciplinary Digital Publishing Institute},
	keywords = {ICT, Social media, digital communication, digital natives, social participation, virtual communities},
	pages = {10485},
}

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