Changes in online marketing and sales practices among non-medical cannabis retailers in 5 US cities, 2022 to 2023. Cui, Y., Duan, Z., LoParco, C., Vinson, K., Romm, K., Wang, Y., Cavazos-Rehg, P., Kasson, E., Yang, Y., & Berg, C. Preventive Medicine Reports, 2024.
Paper doi abstract bibtex Objectives: Given the evolving cannabis marketplace (e.g., products, marketing strategies), this study examined online cannabis marketing practices over time. Methods: In 2022 and 2023, researchers assessed website content (e.g., age verification, sales, delivery, warnings, ad content, promotional strategies) among 175 randomly-selected cannabis retailers’ websites across 5 US cities (Denver, Colorado; Seattle, Washington; Portland, Oregon; Las Vegas, Nevada; Los Angeles [LA], California, n=∼35/city). Analyses compared data from 2022 vs. 2023 and considered regulatory factors across cities. Results: Similar to 2022, in 2023, 76.6 % required age verification for site entry, 85.1 % used social media promotion, and 90.9 % offered online sales (82.4 % of which required age verification and 34.6 % offered delivery). There were significant (p \textless .05) decreases from 2022 to 2023 in the proportions indicating medical card requirements (27.4 % to 15.4 %), purchase limits (59.4 % to 47.4 %), health warnings (38.9 % to 29.7 %), health benefits (60 % to 47.4 %), and discounts/price promotions (92.6 % to 86.3 %). In 2023, proportions differed across cities in ways reflecting whether state/local law allowed online sales (\textgreater90 % in Denver, Las Vegas, LA), allowed discounts/price promotions (100 % in Denver and Las Vegas), or required health warnings (48–60 % in Seattle and LA vs. \textless 20 % elsewhere). Despite all sites prohibiting youth-oriented content and all but Denver and Las Vegas prohibiting health claims, 30.3 % posted content targeting youth/young adults (LA = 8.1 % to Denver = 74.2 %) and 47.4 % health claims (Seattle = 27.0 % to Denver = 71.0 %). Conclusions: Online cannabis retail presents risks for access and appeal to minors, emphasizes health benefits, and uses price promotions, regardless of restrictions, indicating need for greater regulatory efforts.
@article{cui_changes_2024,
title = {Changes in online marketing and sales practices among non-medical cannabis retailers in 5 {US} cities, 2022 to 2023},
volume = {42},
issn = {2211-3355},
url = {https://www.embase.com/search/results?subaction=viewrecord&id=L2032164840&from=export},
doi = {10.1016/j.pmedr.2024.102755},
abstract = {Objectives: Given the evolving cannabis marketplace (e.g., products, marketing strategies), this study examined online cannabis marketing practices over time. Methods: In 2022 and 2023, researchers assessed website content (e.g., age verification, sales, delivery, warnings, ad content, promotional strategies) among 175 randomly-selected cannabis retailers’ websites across 5 US cities (Denver, Colorado; Seattle, Washington; Portland, Oregon; Las Vegas, Nevada; Los Angeles [LA], California, n=∼35/city). Analyses compared data from 2022 vs. 2023 and considered regulatory factors across cities. Results: Similar to 2022, in 2023, 76.6 \% required age verification for site entry, 85.1 \% used social media promotion, and 90.9 \% offered online sales (82.4 \% of which required age verification and 34.6 \% offered delivery). There were significant (p {\textless} .05) decreases from 2022 to 2023 in the proportions indicating medical card requirements (27.4 \% to 15.4 \%), purchase limits (59.4 \% to 47.4 \%), health warnings (38.9 \% to 29.7 \%), health benefits (60 \% to 47.4 \%), and discounts/price promotions (92.6 \% to 86.3 \%). In 2023, proportions differed across cities in ways reflecting whether state/local law allowed online sales ({\textgreater}90 \% in Denver, Las Vegas, LA), allowed discounts/price promotions (100 \% in Denver and Las Vegas), or required health warnings (48–60 \% in Seattle and LA vs. {\textless} 20 \% elsewhere). Despite all sites prohibiting youth-oriented content and all but Denver and Las Vegas prohibiting health claims, 30.3 \% posted content targeting youth/young adults (LA = 8.1 \% to Denver = 74.2 \%) and 47.4 \% health claims (Seattle = 27.0 \% to Denver = 71.0 \%). Conclusions: Online cannabis retail presents risks for access and appeal to minors, emphasizes health benefits, and uses price promotions, regardless of restrictions, indicating need for greater regulatory efforts.},
language = {English},
number = {(Cui Y.; LoParco C.R.; Wang Y.; Berg C.J., carlaberg@gwu.edu) Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, Washington, DC, United States},
journal = {Preventive Medicine Reports},
author = {Cui, Y. and Duan, Z. and LoParco, C.R. and Vinson, K. and Romm, K.F. and Wang, Y. and Cavazos-Rehg, P.A. and Kasson, E. and Yang, Y.T. and Berg, C.J.},
year = {2024},
keywords = {California, Colorado, Nevada, Oregon, United States, Washington, article, cannabis, city, controlled study, human, marketing, online system, regulatory mechanism, social media},
}
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{"_id":"8TP82S8z5B6Y8xSPn","bibbaseid":"cui-duan-loparco-vinson-romm-wang-cavazosrehg-kasson-etal-changesinonlinemarketingandsalespracticesamongnonmedicalcannabisretailersin5uscities2022to2023-2024","author_short":["Cui, Y.","Duan, Z.","LoParco, C.","Vinson, K.","Romm, K.","Wang, Y.","Cavazos-Rehg, P.","Kasson, E.","Yang, Y.","Berg, C."],"bibdata":{"bibtype":"article","type":"article","title":"Changes in online marketing and sales practices among non-medical cannabis retailers in 5 US cities, 2022 to 2023","volume":"42","issn":"2211-3355","url":"https://www.embase.com/search/results?subaction=viewrecord&id=L2032164840&from=export","doi":"10.1016/j.pmedr.2024.102755","abstract":"Objectives: Given the evolving cannabis marketplace (e.g., products, marketing strategies), this study examined online cannabis marketing practices over time. Methods: In 2022 and 2023, researchers assessed website content (e.g., age verification, sales, delivery, warnings, ad content, promotional strategies) among 175 randomly-selected cannabis retailers’ websites across 5 US cities (Denver, Colorado; Seattle, Washington; Portland, Oregon; Las Vegas, Nevada; Los Angeles [LA], California, n=∼35/city). Analyses compared data from 2022 vs. 2023 and considered regulatory factors across cities. Results: Similar to 2022, in 2023, 76.6 % required age verification for site entry, 85.1 % used social media promotion, and 90.9 % offered online sales (82.4 % of which required age verification and 34.6 % offered delivery). There were significant (p \\textless .05) decreases from 2022 to 2023 in the proportions indicating medical card requirements (27.4 % to 15.4 %), purchase limits (59.4 % to 47.4 %), health warnings (38.9 % to 29.7 %), health benefits (60 % to 47.4 %), and discounts/price promotions (92.6 % to 86.3 %). In 2023, proportions differed across cities in ways reflecting whether state/local law allowed online sales (\\textgreater90 % in Denver, Las Vegas, LA), allowed discounts/price promotions (100 % in Denver and Las Vegas), or required health warnings (48–60 % in Seattle and LA vs. \\textless 20 % elsewhere). Despite all sites prohibiting youth-oriented content and all but Denver and Las Vegas prohibiting health claims, 30.3 % posted content targeting youth/young adults (LA = 8.1 % to Denver = 74.2 %) and 47.4 % health claims (Seattle = 27.0 % to Denver = 71.0 %). Conclusions: Online cannabis retail presents risks for access and appeal to minors, emphasizes health benefits, and uses price promotions, regardless of restrictions, indicating need for greater regulatory efforts.","language":"English","number":"(Cui Y.; LoParco C.R.; Wang Y.; Berg C.J., carlaberg@gwu.edu) Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, Washington, DC, United States","journal":"Preventive Medicine Reports","author":[{"propositions":[],"lastnames":["Cui"],"firstnames":["Y."],"suffixes":[]},{"propositions":[],"lastnames":["Duan"],"firstnames":["Z."],"suffixes":[]},{"propositions":[],"lastnames":["LoParco"],"firstnames":["C.R."],"suffixes":[]},{"propositions":[],"lastnames":["Vinson"],"firstnames":["K."],"suffixes":[]},{"propositions":[],"lastnames":["Romm"],"firstnames":["K.F."],"suffixes":[]},{"propositions":[],"lastnames":["Wang"],"firstnames":["Y."],"suffixes":[]},{"propositions":[],"lastnames":["Cavazos-Rehg"],"firstnames":["P.A."],"suffixes":[]},{"propositions":[],"lastnames":["Kasson"],"firstnames":["E."],"suffixes":[]},{"propositions":[],"lastnames":["Yang"],"firstnames":["Y.T."],"suffixes":[]},{"propositions":[],"lastnames":["Berg"],"firstnames":["C.J."],"suffixes":[]}],"year":"2024","keywords":"California, Colorado, Nevada, Oregon, United States, Washington, article, cannabis, city, controlled study, human, marketing, online system, regulatory mechanism, social media","bibtex":"@article{cui_changes_2024,\n\ttitle = {Changes in online marketing and sales practices among non-medical cannabis retailers in 5 {US} cities, 2022 to 2023},\n\tvolume = {42},\n\tissn = {2211-3355},\n\turl = {https://www.embase.com/search/results?subaction=viewrecord&id=L2032164840&from=export},\n\tdoi = {10.1016/j.pmedr.2024.102755},\n\tabstract = {Objectives: Given the evolving cannabis marketplace (e.g., products, marketing strategies), this study examined online cannabis marketing practices over time. Methods: In 2022 and 2023, researchers assessed website content (e.g., age verification, sales, delivery, warnings, ad content, promotional strategies) among 175 randomly-selected cannabis retailers’ websites across 5 US cities (Denver, Colorado; Seattle, Washington; Portland, Oregon; Las Vegas, Nevada; Los Angeles [LA], California, n=∼35/city). Analyses compared data from 2022 vs. 2023 and considered regulatory factors across cities. Results: Similar to 2022, in 2023, 76.6 \\% required age verification for site entry, 85.1 \\% used social media promotion, and 90.9 \\% offered online sales (82.4 \\% of which required age verification and 34.6 \\% offered delivery). There were significant (p {\\textless} .05) decreases from 2022 to 2023 in the proportions indicating medical card requirements (27.4 \\% to 15.4 \\%), purchase limits (59.4 \\% to 47.4 \\%), health warnings (38.9 \\% to 29.7 \\%), health benefits (60 \\% to 47.4 \\%), and discounts/price promotions (92.6 \\% to 86.3 \\%). In 2023, proportions differed across cities in ways reflecting whether state/local law allowed online sales ({\\textgreater}90 \\% in Denver, Las Vegas, LA), allowed discounts/price promotions (100 \\% in Denver and Las Vegas), or required health warnings (48–60 \\% in Seattle and LA vs. {\\textless} 20 \\% elsewhere). Despite all sites prohibiting youth-oriented content and all but Denver and Las Vegas prohibiting health claims, 30.3 \\% posted content targeting youth/young adults (LA = 8.1 \\% to Denver = 74.2 \\%) and 47.4 \\% health claims (Seattle = 27.0 \\% to Denver = 71.0 \\%). Conclusions: Online cannabis retail presents risks for access and appeal to minors, emphasizes health benefits, and uses price promotions, regardless of restrictions, indicating need for greater regulatory efforts.},\n\tlanguage = {English},\n\tnumber = {(Cui Y.; LoParco C.R.; Wang Y.; Berg C.J., carlaberg@gwu.edu) Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, Washington, DC, United States},\n\tjournal = {Preventive Medicine Reports},\n\tauthor = {Cui, Y. and Duan, Z. and LoParco, C.R. and Vinson, K. and Romm, K.F. and Wang, Y. and Cavazos-Rehg, P.A. and Kasson, E. and Yang, Y.T. and Berg, C.J.},\n\tyear = {2024},\n\tkeywords = {California, Colorado, Nevada, Oregon, United States, Washington, article, cannabis, city, controlled study, human, marketing, online system, regulatory mechanism, social media},\n}\n\n\n\n\n\n\n\n\n\n\n\n","author_short":["Cui, Y.","Duan, Z.","LoParco, C.","Vinson, K.","Romm, K.","Wang, Y.","Cavazos-Rehg, P.","Kasson, E.","Yang, Y.","Berg, C."],"key":"cui_changes_2024","id":"cui_changes_2024","bibbaseid":"cui-duan-loparco-vinson-romm-wang-cavazosrehg-kasson-etal-changesinonlinemarketingandsalespracticesamongnonmedicalcannabisretailersin5uscities2022to2023-2024","role":"author","urls":{"Paper":"https://www.embase.com/search/results?subaction=viewrecord&id=L2032164840&from=export"},"keyword":["California","Colorado","Nevada","Oregon","United States","Washington","article","cannabis","city","controlled study","human","marketing","online system","regulatory mechanism","social media"],"metadata":{"authorlinks":{}},"html":""},"bibtype":"article","biburl":"https://bibbase.org/zotero/katiedillon","dataSources":["Qf74gub9z54CooHnE"],"keywords":["california","colorado","nevada","oregon","united states","washington","article","cannabis","city","controlled study","human","marketing","online system","regulatory mechanism","social media"],"search_terms":["changes","online","marketing","sales","practices","non","medical","cannabis","retailers","cities","2022","2023","cui","duan","loparco","vinson","romm","wang","cavazos-rehg","kasson","yang","berg"],"title":"Changes in online marketing and sales practices among non-medical cannabis retailers in 5 US cities, 2022 to 2023","year":2024}