Changes in online marketing and sales practices among non-medical cannabis retailers in 5 US cities, 2022 to 2023. Cui, Y., Duan, Z., LoParco, C., Vinson, K., Romm, K., Wang, Y., Cavazos-Rehg, P., Kasson, E., Yang, Y., & Berg, C. Preventive Medicine Reports, 2024.
Changes in online marketing and sales practices among non-medical cannabis retailers in 5 US cities, 2022 to 2023 [link]Paper  doi  abstract   bibtex   
Objectives: Given the evolving cannabis marketplace (e.g., products, marketing strategies), this study examined online cannabis marketing practices over time. Methods: In 2022 and 2023, researchers assessed website content (e.g., age verification, sales, delivery, warnings, ad content, promotional strategies) among 175 randomly-selected cannabis retailers’ websites across 5 US cities (Denver, Colorado; Seattle, Washington; Portland, Oregon; Las Vegas, Nevada; Los Angeles [LA], California, n=∼35/city). Analyses compared data from 2022 vs. 2023 and considered regulatory factors across cities. Results: Similar to 2022, in 2023, 76.6 % required age verification for site entry, 85.1 % used social media promotion, and 90.9 % offered online sales (82.4 % of which required age verification and 34.6 % offered delivery). There were significant (p \textless .05) decreases from 2022 to 2023 in the proportions indicating medical card requirements (27.4 % to 15.4 %), purchase limits (59.4 % to 47.4 %), health warnings (38.9 % to 29.7 %), health benefits (60 % to 47.4 %), and discounts/price promotions (92.6 % to 86.3 %). In 2023, proportions differed across cities in ways reflecting whether state/local law allowed online sales (\textgreater90 % in Denver, Las Vegas, LA), allowed discounts/price promotions (100 % in Denver and Las Vegas), or required health warnings (48–60 % in Seattle and LA vs. \textless 20 % elsewhere). Despite all sites prohibiting youth-oriented content and all but Denver and Las Vegas prohibiting health claims, 30.3 % posted content targeting youth/young adults (LA = 8.1 % to Denver = 74.2 %) and 47.4 % health claims (Seattle = 27.0 % to Denver = 71.0 %). Conclusions: Online cannabis retail presents risks for access and appeal to minors, emphasizes health benefits, and uses price promotions, regardless of restrictions, indicating need for greater regulatory efforts.
@article{cui_changes_2024,
	title = {Changes in online marketing and sales practices among non-medical cannabis retailers in 5 {US} cities, 2022 to 2023},
	volume = {42},
	issn = {2211-3355},
	url = {https://www.embase.com/search/results?subaction=viewrecord&id=L2032164840&from=export},
	doi = {10.1016/j.pmedr.2024.102755},
	abstract = {Objectives: Given the evolving cannabis marketplace (e.g., products, marketing strategies), this study examined online cannabis marketing practices over time. Methods: In 2022 and 2023, researchers assessed website content (e.g., age verification, sales, delivery, warnings, ad content, promotional strategies) among 175 randomly-selected cannabis retailers’ websites across 5 US cities (Denver, Colorado; Seattle, Washington; Portland, Oregon; Las Vegas, Nevada; Los Angeles [LA], California, n=∼35/city). Analyses compared data from 2022 vs. 2023 and considered regulatory factors across cities. Results: Similar to 2022, in 2023, 76.6 \% required age verification for site entry, 85.1 \% used social media promotion, and 90.9 \% offered online sales (82.4 \% of which required age verification and 34.6 \% offered delivery). There were significant (p {\textless} .05) decreases from 2022 to 2023 in the proportions indicating medical card requirements (27.4 \% to 15.4 \%), purchase limits (59.4 \% to 47.4 \%), health warnings (38.9 \% to 29.7 \%), health benefits (60 \% to 47.4 \%), and discounts/price promotions (92.6 \% to 86.3 \%). In 2023, proportions differed across cities in ways reflecting whether state/local law allowed online sales ({\textgreater}90 \% in Denver, Las Vegas, LA), allowed discounts/price promotions (100 \% in Denver and Las Vegas), or required health warnings (48–60 \% in Seattle and LA vs. {\textless} 20 \% elsewhere). Despite all sites prohibiting youth-oriented content and all but Denver and Las Vegas prohibiting health claims, 30.3 \% posted content targeting youth/young adults (LA = 8.1 \% to Denver = 74.2 \%) and 47.4 \% health claims (Seattle = 27.0 \% to Denver = 71.0 \%). Conclusions: Online cannabis retail presents risks for access and appeal to minors, emphasizes health benefits, and uses price promotions, regardless of restrictions, indicating need for greater regulatory efforts.},
	language = {English},
	number = {(Cui Y.; LoParco C.R.; Wang Y.; Berg C.J., carlaberg@gwu.edu) Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, Washington, DC, United States},
	journal = {Preventive Medicine Reports},
	author = {Cui, Y. and Duan, Z. and LoParco, C.R. and Vinson, K. and Romm, K.F. and Wang, Y. and Cavazos-Rehg, P.A. and Kasson, E. and Yang, Y.T. and Berg, C.J.},
	year = {2024},
	keywords = {California, Colorado, Nevada, Oregon, United States, Washington, article, cannabis, city, controlled study, human, marketing, online system, regulatory mechanism, social media},
}

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