A Behavioral Theory of the Firm. Cyert, R. M. & March, J. G. Prentice-Hall, Englewood Cliffs, NJ, 1963. bibtex @book{ cyert_behavioral_1963,
address = {Englewood Cliffs, NJ},
title = {A {Behavioral} {Theory} of the {Firm}},
publisher = {Prentice-Hall},
author = {Cyert, R. M. and March, J. G.},
year = {1963}
}
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