Scalable Hands-Free Transfer Learning for Online Advertising. Dalessandro, B.; Chen, D.; Raeder, T.; Perlich, C.; Williams, M. H.; and Provost, F. 2014.
Scalable Hands-Free Transfer Learning for Online Advertising [pdf]Paper  bibtex   
@article{dalessandro_scalable_2014,
	title = {Scalable {Hands}-{Free} {Transfer} {Learning} for {Online} {Advertising}},
	url = {http://www.troyraeder.com/papers/KDD14transfer.pdf},
	urldate = {2016-09-06TZ},
	author = {Dalessandro, Brian and Chen, Daizhuo and Raeder, Troy and Perlich, Claudia and Williams, Melinda Han and Provost, Foster},
	year = {2014}
}
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