@article{de_bres_promoting_2010,
	title = {Promoting a minority language to majority language speakers: television advertising about the {Māori} language targeting non-{Māori} {New} {Zealanders}},
	volume = {31},
	shorttitle = {Promoting a minority language to majority language speakers},
	url = {http://www.tandfonline.com/doi/abs/10.1080/01434632.2010.515988},
	number = {6},
	urldate = {2015-12-01},
	journal = {Journal of Multilingual and Multicultural Development},
	author = {De Bres, Julia},
	year = {2010},
	pages = {515--529},
}

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