The Dumbest Idea In The World: Maximizing Shareholder Value

The Dumbest Idea In The World: Maximizing Shareholder Value. Denning, S. 2014.

There is only one valid definition of a business purpose: to create a customer. Peter Drucker, The Practice of Management “Imagine an NFL coach,” writes Roger Martin, Dean of the Rotman School of Management at the University of Toronto, in his important new book, Fixing the Game, “holding a press conference on [...]

@misc{denning_dumbest_2014,
	title = {The {Dumbest} {Idea} {In} {The} {World}: {Maximizing} {Shareholder} {Value}},
	shorttitle = {The {Dumbest} {Idea} {In} {The} {World}: {Maximizing} {Shareholder} {Value}},
	url = {http://www.forbes.com/sites/stevedenning/2011/11/28/maximizing-shareholder-value-the-dumbest-idea-in-the-world/},
	abstract = {There is only one valid definition of a business purpose: to create a customer. Peter Drucker, The Practice of Management “Imagine an NFL coach,” writes Roger Martin, Dean of the Rotman School of Management at the University of Toronto, in his important new book, Fixing the Game, “holding a press conference on [...]},
	urldate = {2014-01-01},
	author = {Denning, Steve},
	year = {2014},
	keywords = {BRK.B],General Electric [GE],Green Bay Packers,IBM [IBM],Johnson \& Johnson [JNJ],Martin,NFL,Paul Hornung,Procter \& Gamble [PG],Roger Martin,Rotman School of Management,University of Toronto,Warren Buffett, Entrepreneurs,Investing,Leadership,Stocks,Wall Street,Alex Karras,Apple [AAPL],Berkshire Hathaway [BRK.A}
}

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