@article{donovan_store_1982,
	title = {Store {Atmosphere}: {An} {Environmental} {Psychology} {Approach}},
	volume = {58},
	url = {This study suggests that simple affect, or store-induced pleasure, is a very powerful determinant of approach-avoidance behaviors within the store, including spending behavior. The influence of emotional affect is often overlooked in retail store selection studies},
	number = {Spring},
	journal = {Journal of Retailing},
	author = {Donovan, R. J.},
	year = {1982},
	note = {34},
	keywords = {Retail},
	pages = {34 --57}
}

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