Demographics and Internet behaviors as predictors of active publics. Dozier, D. M.; Shen, H.; Sweetser, K. D.; and Barker, V. Public Relations Review.
Demographics and Internet behaviors as predictors of active publics [link]Paper  doi  abstract   bibtex   
This study explicates online political activism (OPA); provides a short, reliable, and valid index for measuring OPA; and examines correlates that predict such active publics. A national probability sample of adult American Internet users was surveyed using random digit dialing. The study found OPA is more frequent among older, wealthier, and more liberal respondents. OPA increases with Internet self-efficacy and search engine usage.
@article{dozier_demographics_????,
	title = {Demographics and {Internet} behaviors as predictors of active publics},
	issn = {0363-8111},
	url = {http://www.sciencedirect.com/science/article/pii/S0363811115001435},
	doi = {10.1016/j.pubrev.2015.11.006},
	abstract = {This study explicates online political activism (OPA); provides a short, reliable, and valid index for measuring OPA; and examines correlates that predict such active publics. A national probability sample of adult American Internet users was surveyed using random digit dialing. The study found OPA is more frequent among older, wealthier, and more liberal respondents. OPA increases with Internet self-efficacy and search engine usage.},
	urldate = {2015-11-30},
	journal = {Public Relations Review},
	author = {Dozier, David M. and Shen, Hongmei and Sweetser, Kaye D. and Barker, Valerie},
	keywords = {Active publics, Narcotizing dysfunction, Political activism, Political public relations, Self-efficacy, Situational theory},
	file = {ScienceDirect Snapshot:files/52918/S0363811115001435.html:text/html}
}
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