@article{elkington_towards_1994,
	title = {Towards the sustainable corporation: {Win}-win-win business strategies for sustainable development},
	volume = {36},
	number = {2},
	journal = {California management review},
	author = {Elkington, John},
	year = {1994},
	note = {01564 
bibtex: elkington1994towards},
	pages = {90--100}
}

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