@Article{Elliot2007,
  author   = {Andrew J Elliot and Markus A Maier and Arlen C Moller and Ron Friedman and J\"org Meinhardt},
  journal  = {J Exp Psychol Gen},
  title    = {Color and psychological functioning: the effect of red on performance attainment.},
  year     = {2007},
  number   = {1},
  pages    = {154-68},
  volume   = {136},
  abstract = {This research focuses on the relation between color and psychological
	functioning, specifically, that between red and performance attainment.
	Red is hypothesized to impair performance on achievement tasks, because
	red is associated with the danger of failure in achievement contexts
	and evokes avoidance motivation. Four experiments demonstrate that
	the brief perception of red prior to an important test (e.g., an
	IQ test) impairs performance, and this effect appears to take place
	outside of participants' conscious awareness. Two further experiments
	establish the link between red and avoidance motivation as indicated
	by behavioral (i.e., task choice) and psychophysiological (i.e.,
	cortical activation) measures. The findings suggest that care must
	be taken in how red is used in achievement contexts and illustrate
	how color can act as a subtle environmental cue that has important
	influences on behavior.},
  doi      = {10.1037/0096-3445.136.1.154},
  keywords = {Achievement, Adolescent, Adult, Color Perception, Escape Reaction, Female, Humans, Male, Psychology, 17324089},
}

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