@techreport{epstein_cmo_nodate,
	title = {The {CMO} {Primer} {For} {The} {Blockchain} {World}},
	url = {https://www.neverstopmarketing.com/wp-content/uploads/2017/07/CMO-Primer-For-The-Blockchain-World-NSM.pdf},
	author = {Epstein, Jeremy},
}

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