@article{eric_almquist_b2b_nodate,
	title = {The {B2B} {Elements} of {Value}},
	url = {https://hbr.org/2018/03/the-b2b-elements-of-value},
	number = {March-April 2018},
	urldate = {2018-07-05},
	journal = {Harvard Business Review},
	author = {{Eric Almquist} and {Jamie Cleghorn} and {Lori Sherer}},
}

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