Differential game models of advertising competition. Erickson, G. M. Eur. J. Oper. Res., 83:431–438, 1995.
bibtex   
@Article{SCC.Erickson1995,
  author    = {Erickson, Gary M.},
  title     = {Differential game models of advertising competition},
  journal   = {Eur. J. Oper. Res.},
  year      = {1995},
  volume    = {83},
  pages     = {431--438},
  owner     = {jklotz},
  timestamp = {2012.02.16},
}

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