An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business. Evans, C., Moore, P., & Thomas, A. M. In Barolli, L., Xhafa, F., Vitabile, S., & Uehara, M., editors, CISIS, pages 959-964, 2012. IEEE.
An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business. [link]Link  An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business. [link]Paper  bibtex   
@inproceedings{ conf/cisis/EvansMT12,
  added-at = {2014-01-17T00:00:00.000+0100},
  author = {Evans, Cain and Moore, Philip and Thomas, Andrew M.},
  biburl = {http://www.bibsonomy.org/bibtex/2207dfbd71e6be000a82d387b2b562f43/dblp},
  booktitle = {CISIS},
  crossref = {conf/cisis/2012},
  editor = {Barolli, Leonard and Xhafa, Fatos and Vitabile, Salvatore and Uehara, Minoru},
  ee = {http://doi.ieeecomputersociety.org/10.1109/CISIS.2012.24},
  interhash = {db372098a61370fd80f0dd266f0c1efe},
  intrahash = {207dfbd71e6be000a82d387b2b562f43},
  isbn = {978-1-4673-1233-2},
  keywords = {dblp},
  pages = {959-964},
  publisher = {IEEE},
  title = {An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business.},
  url = {http://dblp.uni-trier.de/db/conf/cisis/cisis2012.html#EvansMT12},
  year = {2012}
}
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