Hooked: how to build habit-forming products. Eyal, N & Hoover, R. Portfolio/Penguin, New York, NY, 2014.
bibtex   
@book{eyal_hooked_2014,
	address = {New York, NY},
	title = {Hooked: how to build habit-forming products},
	publisher = {Portfolio/Penguin},
	author = {Eyal, N and Hoover, Ryan},
	year = {2014},
}

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