Mail survey response, speed, and cost. Faria, A. & Dickinson, J. R. Industrial Marketing Management, 21(1):51–60, February, 1992.
Mail survey response, speed, and cost [link]Paper  doi  bibtex   
@article{faria_mail_1992,
	title = {Mail survey response, speed, and cost},
	volume = {21},
	issn = {00198501},
	url = {https://linkinghub.elsevier.com/retrieve/pii/001985019290033P},
	doi = {10.1016/0019-8501(92)90033-P},
	language = {en},
	number = {1},
	urldate = {2020-05-05},
	journal = {Industrial Marketing Management},
	author = {Faria, A.J. and Dickinson, John R.},
	month = feb,
	year = {1992},
	pages = {51--60}
}

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