@incollection{ef:2008:ziele,
  author     = {Feichtner, Edgar},
  year       = {2008},
  title      = {Werbeziele – Werbewirkung},
  editor     = {Reimann, Sandra},
  booktitle  = {Werbung hören: Beiträge zur interdisziplinären Erforschung der Werbung im Hörfunk},
  series     = {Medien: Forschung und Wissenschaft},
  number     = {17},
  address    = {Berlin},
  publisher  = {LIT Verlag},
  pages      = {15--19}
}

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