Budget Optimization in Search-Based Advertising Auctions. Feldmann, J., Muthukrishnan, S., Martin, P., & Stein, C. In Workshop on Agent Mediated Electronic Commerce, 2007.
bibtex   
@inproceedings{Feldman07:Budget,
  author =       {Jon Feldmann and S. Muthukrishnan and Pal Martin and
                  Cliff Stein},
  title =        {Budget Optimization in Search-Based Advertising
                  Auctions},
  booktitle =    {Workshop on Agent Mediated Electronic Commerce},
  year =         2007
}

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