@inproceedings{feng_content_2015,
	title = {Content marketing: {A} review of academic literature and future research directions},
	shorttitle = {Content marketing},
	booktitle = {Europe {Media} {Management} {Association}},
	author = {Feng, Songming and Ots, Mart},
	year = {2015},
	note = {00000},
	keywords = {Keep, content strategy, literature review}
}

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