Content marketing: A review of academic literature and future research directions. Feng, S. & Ots, M. In Europe Media Management Association, 2015. 00000bibtex @inproceedings{feng_content_2015,
title = {Content marketing: {A} review of academic literature and future research directions},
shorttitle = {Content marketing},
booktitle = {Europe {Media} {Management} {Association}},
author = {Feng, Songming and Ots, Mart},
year = {2015},
note = {00000},
keywords = {Keep, content strategy, literature review}
}