Independence in Utility Theory with Whole Product Sets. Fishburn, P. C. Operations Research, 13(1):28–45, 1965.
bibtex   
@article{fishburn65-additive,
 author = {Peter C. Fishburn},
 title = {Independence in Utility Theory with Whole Product Sets},
 journal = {Operations Research},
 volume = {13},
 number = {1},
 year = {1965},
 pages = {28--45},
 }
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