Methods of Estimating Additive Utilities. Fishburn, P. C. Management Science, 13(7):435–453, 1967.
bibtex   
@Article{fishburn:1967,
  author = 	 {Peter C. Fishburn},
  title = 	 {Methods of Estimating Additive Utilities},
  journal = 	 {Management Science},
  year = 	 {1967},
  volume = 	 {13},
  number = 	 {7},
  pages = 	 {435--453},
}

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