Optimal advertising campaign generation for multiple brands using MOGA. Fleming, P. J. & Pashkevich, M. A. IEEE Transactions on Systems, Man, and Cybernetics Part C--Applications and Reviews, 37(6):1190--1201, November, 2007.
bibtex   
@article{Fleming07,
   author = {Peter J. Fleming and Maksim A. Pashkevich},
   title = {Optimal advertising campaign generation for multiple brands using {MOGA}},
   journal = {IEEE Transactions on Systems, Man, and Cybernetics Part C--Applications and Reviews},
   volume = {37},
   number = {6},
   pages = {1190--1201},
   month = {November},
   year = {2007}
}

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