How Users Reciprocate to Computers: An Experiment That Demonstrates Behavior Change. Fogg, B. & Nass, C. In CHI '97 Extended Abstracts on Human Factors in Computing Systems, of CHI EA '97, pages 331--332, New York, NY, USA, 1997. ACM. 00000Paper doi abstract bibtex We conducted an experiment to investigate if computers could motivate users to change their behavior. By leveraging a social dynamic called the "rule of reciprocity," this experiment demonstrated that users provided more helping behavior to a computer that had helped them previously than to a different computer. Users also worked longer, performed higher quality work, and felt happier. Conversely, the data provide evidence of a retaliation effect.
@inproceedings{fogg_how_1997,
address = {New York, NY, USA},
series = {{CHI} {EA} '97},
title = {How {Users} {Reciprocate} to {Computers}: {An} {Experiment} {That} {Demonstrates} {Behavior} {Change}},
isbn = {978-0-89791-926-5},
shorttitle = {How {Users} {Reciprocate} to {Computers}},
url = {http://doi.acm.org/10.1145/1120212.1120419},
doi = {10.1145/1120212.1120419},
abstract = {We conducted an experiment to investigate if computers could motivate users to change their behavior. By leveraging a social dynamic called the "rule of reciprocity," this experiment demonstrated that users provided more helping behavior to a computer that had helped them previously than to a different computer. Users also worked longer, performed higher quality work, and felt happier. Conversely, the data provide evidence of a retaliation effect.},
urldate = {2016-11-18TZ},
booktitle = {{CHI} '97 {Extended} {Abstracts} on {Human} {Factors} in {Computing} {Systems}},
publisher = {ACM},
author = {Fogg, BJ and Nass, Clifford},
year = {1997},
note = {00000},
pages = {331--332}
}
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