A proposed set of placement strategies for integrated titles - Based on an analysis of existing strategies in commercial films. Fox, W. Intralinea - Special issue: Building Bridges between Film Studies and Translation Studies, 2017. Website abstract bibtex This article gives an overview of creative subtitling of additional languages used in recent commercial films. Based on a quantitative analysis of placement strategies of these integrated titles, possible shortcomings and improvements are discussed and the most frequent strategies are summarised in a first set of basic placement strategies.
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title = {A proposed set of placement strategies for integrated titles - Based on an analysis of existing strategies in commercial films},
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year = {2017},
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abstract = {This article gives an overview of creative subtitling of additional languages used in recent commercial films. Based on a quantitative analysis of placement strategies of these integrated titles, possible shortcomings and improvements are discussed and the most frequent strategies are summarised in a first set of basic placement strategies.},
bibtype = {article},
author = {Fox, W.},
journal = {Intralinea - Special issue: Building Bridges between Film Studies and Translation Studies}
}
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