The Frame of Reference as a Public Good. Frank, R. H. The Economic Journal, 107(445):1832–1847, 1997.
bibtex   
@article{Society2013,
	Author = {Frank, Robert H.},
	Journal = {The Economic Journal},
	Number = {445},
	Pages = {1832--1847},
	Title = {The Frame of Reference as a Public Good},
	Volume = {107},
	Year = {1997}}

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