The Level of Harmony: A Validation Strategy for Brand & User Experience. Frison, A., Zotz, P., & Riener, A. In Burghardt, M., Wimmer, R., Wolff, C., & Womser-Hacker, C., editors, Mensch und Computer 2017 - Tagungsband, Regensburg, Germany, September 10-13, 2017, pages 405–410, 2017. Gesellschaft für Informatik e.V..
The Level of Harmony: A Validation Strategy for Brand & User Experience [link]Paper  doi  bibtex   
@inproceedings{DBLP:conf/mc/FrisonZR17,
  author    = {Anna{-}Katharina Frison and
               Pamela Zotz and
               Andreas Riener},
  editor    = {Manuel Burghardt and
               Raphael Wimmer and
               Christian Wolff and
               Christa Womser{-}Hacker},
  title     = {The Level of Harmony: {A} Validation Strategy for Brand {\&} User
               Experience},
  booktitle = {Mensch und Computer 2017 - Tagungsband, Regensburg, Germany, September
               10-13, 2017},
  pages     = {405--410},
  publisher = {Gesellschaft f{\"{u}}r Informatik e.V.},
  year      = {2017},
  url       = {https://doi.org/10.18420/muc2017-mci-0317},
  doi       = {10.18420/muc2017-mci-0317},
  timestamp = {Mon, 19 Oct 2020 14:41:09 +0200},
  biburl    = {https://dblp.org/rec/conf/mc/FrisonZR17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}

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