@article{fugh-berman_following_2007,
	title = {Following the {Script}: {How} {Drug} {Reps} {Make} {Friends} and {Influence} {Doctors}},
	volume = {4},
	issn = {1549-1676},
	shorttitle = {Following the {Script}},
	url = {https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.0040150},
	doi = {10.1371/journal.pmed.0040150},
	abstract = {This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.},
	language = {en},
	number = {4},
	urldate = {2019-10-08},
	journal = {PLOS Medicine},
	author = {Fugh-Berman, Adriane and Ahari, Shahram},
	year = {2007},
	keywords = {8 Ignorance and funding bias, Drug information, Drug licensing, Drug marketing, Drug research and development, Marketing, Medical doctors, PRINTED (Fonds papier), Physicians, Prescribing habits},
	pages = {e150},
}

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