Memory for television commercials as a function of the channel of communication. Furnham, A., Benson, I., & Gunter, B. Social Behaviour, 2:105--112, 1987.
bibtex   
@Article{furnham1987,
  Title                    = {{M}emory for television commercials as a function of the channel of communication},
  Author                   = {A. Furnham and I. Benson and B. Gunter},
  Journal                  = sb,
  Year                     = {1987},
  Pages                    = {105--112},
  Volume                   = {2}
}
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