Memory for television commercials as a function of the channel of communication. Furnham, A., Benson, I., & Gunter, B. Social Behaviour, 2:105--112, 1987. bibtex @Article{furnham1987,
Title = {{M}emory for television commercials as a function of the channel of communication},
Author = {A. Furnham and I. Benson and B. Gunter},
Journal = sb,
Year = {1987},
Pages = {105--112},
Volume = {2}
}
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