Top 10 Strategic Predictions for 2015 and Beyond: Digital Business Is Driving 'Big Change'. Gartner Technical Report Gartner, Inc., 2014. 00004Paper abstract bibtex Digitalization and the digital business are catalysts of change that are affecting the human-machine relationship and driving better customer outcomes. IT leaders should use Gartner's predictions as planning assumptions on which to base their strategic plans.
@techreport{gartner_top_2014,
title = {Top 10 {Strategic} {Predictions} for 2015 and {Beyond}: {Digital} {Business} {Is} {Driving} '{Big} {Change}'},
shorttitle = {Top 10 {Strategic} {Predictions} for 2015 and {Beyond}},
url = {https://www.gartner.com/doc/2864817/top--strategic-predictions-digital},
abstract = {Digitalization and the digital business are catalysts of change that are affecting the human-machine relationship and driving better customer outcomes. IT leaders should use Gartner's predictions as planning assumptions on which to base their strategic plans.},
urldate = {2017-06-08TZ},
institution = {Gartner, Inc.},
author = {{Gartner}},
year = {2014},
note = {00004}
}
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