Evaluating public education messages aimed at monitoring and responding to social interactive technology on smartphones among young drivers

Evaluating public education messages aimed at monitoring and responding to social interactive technology on smartphones among young drivers. Gauld, C. S., Lewis, I., White, K. M., Fleiter, J. J., & Watson, B. Accident Analysis & Prevention, 104:24–35, July, 2017.

Paper doi abstract bibtex

Young drivers are more likely than any other age group to access social interactive technology (e.g., Facebook, Email) on a smartphone while driving. The current study formed part of a larger investigation and was guided by The Step Approach to Message Design and Testing (SatMDT) to evaluate the relative eﬀectiveness of three diﬀerent public education messages aimed at reducing smartphone use among young drivers. The messages were each adapted to the speciﬁc behaviours of monitoring/reading and responding to social interactive technology on smartphones. Participants (n = 288; 199F, 89M) were drivers aged 17–25 years who resided in the Australian state of Queensland. Message acceptance (i.e., intention and eﬀectiveness) and message rejection were both assessed using a self-report survey. Multivariate analyses found that, overall, the messages targeting monitoring/ reading behaviour were considered more eﬀective than those targeting responding behaviour. The message that challenged the underlying motivation that believing you are a good driver makes it easier to monitor/read social interactive technology while driving was considered particularly eﬀective by young male drivers.

@article{gauld_evaluating_2017,
	title = {Evaluating public education messages aimed at monitoring and responding to social interactive technology on smartphones among young drivers},
	volume = {104},
	issn = {00014575},
	url = {https://linkinghub.elsevier.com/retrieve/pii/S0001457517301380},
	doi = {10.1016/j.aap.2017.04.011},
	abstract = {Young drivers are more likely than any other age group to access social interactive technology (e.g., Facebook, Email) on a smartphone while driving. The current study formed part of a larger investigation and was guided by The Step Approach to Message Design and Testing (SatMDT) to evaluate the relative eﬀectiveness of three diﬀerent public education messages aimed at reducing smartphone use among young drivers. The messages were each adapted to the speciﬁc behaviours of monitoring/reading and responding to social interactive technology on smartphones. Participants (n = 288; 199F, 89M) were drivers aged 17–25 years who resided in the Australian state of Queensland. Message acceptance (i.e., intention and eﬀectiveness) and message rejection were both assessed using a self-report survey. Multivariate analyses found that, overall, the messages targeting monitoring/ reading behaviour were considered more eﬀective than those targeting responding behaviour. The message that challenged the underlying motivation that believing you are a good driver makes it easier to monitor/read social interactive technology while driving was considered particularly eﬀective by young male drivers.},
	language = {en},
	urldate = {2022-01-09},
	journal = {Accident Analysis \& Prevention},
	author = {Gauld, Cassandra S. and Lewis, Ioni and White, Katherine M. and Fleiter, Judy J. and Watson, Barry},
	month = jul,
	year = {2017},
	pages = {24--35},
}

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