E-commerce: the role of familiarity and trust. Gefen, D. Omega, 28(6):725--737, 2000. 03143
bibtex   
@article{gefen_e-commerce:_2000,
	title = {E-commerce: the role of familiarity and trust},
	volume = {28},
	shorttitle = {E-commerce},
	number = {6},
	journal = {Omega},
	author = {Gefen, David},
	year = {2000},
	note = {03143},
	keywords = {landing pages, length},
	pages = {725--737}
}

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