E-commerce: the role of familiarity and trust. Gefen, D. Omega, 28(6):725--737, 2000. 03143bibtex @article{gefen_e-commerce:_2000,
title = {E-commerce: the role of familiarity and trust},
volume = {28},
shorttitle = {E-commerce},
number = {6},
journal = {Omega},
author = {Gefen, David},
year = {2000},
note = {03143},
keywords = {landing pages, length},
pages = {725--737}
}
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