What we think others think about climate change: generalizability of pluralistic ignorance across 11 countries. Geiger, S. J., Köhler, J. K., & Delabrida…, Z. N. C. osf.io, 2023. abstract bibtex The majority of people worldwide believe in human-caused climate change. Yet this social consensus is often underestimated, potentially undermining individual climate action. This preregistered study tests (a) whether systematic misperceptions of climate change beliefs generalize across a diverse sample of 11 countries, particularly those countries that are typically underrepresented in psychological research, and (b) whether presenting country-specific public opinion data on climate change beliefs can promote factors related to climate action. Using cross-quota samples (age and sex; N = 3,653), we find that people across all 11 countries underestimate the prevalence of pro-climate views (‘mainly and partly human-caused’), ranging from 7.5% in Indonesia to 20.8% in Brazil. However, providing social consensus information is largely ineffective, except for minimal effects on willingness to express one’s opinion on climate change. This effect may, nevertheless, be meaningful if it reduces ‘self-silencing’. The overall results question the continued use of social consensus messaging on social media and as an educational intervention.
@article{geiger2023,
title = {What we think others think about climate change: generalizability of pluralistic ignorance across 11 countries},
abstract = {The majority of people worldwide believe in human-caused climate change. Yet this social consensus is often underestimated, potentially undermining individual climate action. This preregistered study tests (a) whether systematic misperceptions of climate change beliefs generalize across a diverse sample of 11 countries, particularly those countries that are typically underrepresented in psychological research, and (b) whether presenting country-specific public opinion data on climate change beliefs can promote factors related to climate action. Using cross-quota samples (age and sex; N = 3,653), we find that people across all 11 countries underestimate the prevalence of pro-climate views (‘mainly and partly human-caused’), ranging from 7.5\% in Indonesia to 20.8\% in Brazil. However, providing social consensus information is largely ineffective, except for minimal effects on willingness to express one’s opinion on climate change. This effect may, nevertheless, be meaningful if it reduces ‘self-silencing’. The overall results question the continued use of social consensus messaging on social media and as an educational intervention.},
journal = {osf.io},
author = {Geiger, S. J. and Köhler, J. K. and Delabrida…, Z. N. C.},
year = {2023},
}
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