Bidding for Representative Allocations for Display Advertising. Ghosh, A., McAfee, P., Papineni, K., & Vassilvitskii, S. In Fifth Workshop on Internet and Network Economics, pages 208–219, 2009.
bibtex   
@InProceedings{Ghosh-etal09:Bidding,
  author =       {Arpita Ghosh and Preston McAfee and Kishore Papineni
                  and Sergei Vassilvitskii},
  title =        {Bidding for Representative Allocations for Display
                  Advertising},
  booktitle =    {Fifth Workshop on Internet and Network Economics},
  pages =        {208--219},
  year =         2009
}

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